Pricing

Priced like a tool,
not a tax.

No visitor caps. No overage bills. Hard limits with clear messages, and a Free plan that runs one real A/B test end to end.

Free

$0/mo forever

Prove it works on a real page with real traffic.

Start free

3 published pages
1 running A/B test (2 variants)
500 contacts · 10k events/mo
2 active workflows
Forms, quiz scoring, split links
1 email integration (BYO)
Custom domains
Bandit mode · heatmaps · API

Starter

$24/mo

For a business running its first serious funnel.

Start free, upgrade in-app

20 published pages
3 running tests · 26 variants (A–Z)
2,000 contacts · 100k events/mo
1 custom domain + auto-HTTPS
5 active workflows · 2 team seats
Badge removed
Bandit mode · heatmaps · API

Pro

$66/mo

The full optimization stack — a third of what CBSplit charges for testing alone.

Start free, upgrade in-app →

100 published pages
10 running tests · 26 variants
25,000 contacts · 1M events/mo
5 custom domains
25 workflows · 10 team seats
Bandit mode (Thompson sampling)
Click & scroll heatmaps
Public API + inbound webhooks

Scale

$166/mo

For agencies and high-traffic funnels.

Talk to us

Unlimited published pages & running tests
250,000 contacts · 10M events/mo
20 custom domains
100 workflows · 25 team seats
100 GB storage · 100 MB uploads
Everything in Pro
Priority support

Online checkout is rolling out — until then, start free and upgrade from inside the app; we'll set your plan the same day. Prices exclude VAT where applicable.

Every limit, in the open.

Limit / feature	Free	Starter	Pro	Scale
Published pages	3	20	100	Unlimited
Running tests (concurrent)	1	3	10	Unlimited
Variants per test	2 (A/B)	26	26	26
Contacts	500	2,000	25,000	250,000
Events / month	10k	100k	1M	10M
Custom domains (auto-HTTPS)	—	1	5	20
Team members	1	2	10	25
Active workflows	2	5	25	100
Storage / max upload	250 MB / 5 MB	2 GB / 10 MB	20 GB / 25 MB	100 GB / 100 MB
Bayesian stats + auto-winner	✓	✓	✓	✓
Split links + conversion pixel	✓	✓	✓	✓
Forms, quizzes, partial capture	✓	✓	✓	✓
Geo / device targeting	✓	✓	✓	✓
Bandit mode (Thompson sampling)	—	—	✓	✓
Click & scroll heatmaps	—	—	✓	✓
Public API + inbound webhooks	—	—	✓	✓
Remove FunnelSplit badge	—	✓	✓	✓
Double opt-in + GDPR export/delete	✓	✓	✓	✓

What $79 buys elsewhere.

	FunnelSplit Pro	Unbounce	Instapage	ClickFunnels	CBSplit
Price at this feature level	$79	$149–249	$199+	$147–197	$197–249
Visitor caps	None	500–50k + overage	15k+	None	50 GB then $0.60/GB
Server-side testing	✓	Partial	✓ ($199+)	Client-side	✓
Bayesian auto-winner	✓	AI-assisted	✓	Manual	✓
Built-in CRM + workflows	✓	—	—	✓	—
Sends from your email provider	✓	n/a	n/a	Theirs	n/a

Competitor pricing as published July 2026; see their sites for current terms.

Pricing FAQ.

What counts as an "event"?

A pageview, test exposure, conversion, click or scroll data point, or a custom event you send. Typical pages generate 2–4 events per visit. Events are how we meter infrastructure cost — there is no per-visitor pricing.

What happens if I go over a limit?

Nothing scary: the action that would exceed the cap is blocked with a clear message (e.g. "Contact limit reached — upgrade to add more"). We never bill overages and never delete your data.

What if I downgrade with more usage than the smaller plan allows?

Everything stays. Over-quota resources become read-only until you're back under the limits — nothing is ever deleted because of a plan change.

How do I pay?

Online checkout (Paddle) is rolling out. Until it's live, upgrades are activated same-day from inside the app — start free and hit "Upgrade", or contact us.

Is the Free plan really free forever?

Yes. It's capped, not time-boxed: 3 pages, one running test, 500 contacts. Run a real experiment and keep the winner live for as long as you like.

Priced like a tool,not a tax.